Promotional Item Design | Print

The Student Health Center at Fort Hays State University wanted to create a small and informative promotional item to emphasize the health services available to women. They wanted to have an inviting, simple, feminine design to let the women on campus know that the health center is open and willing to help.

I noticed that students typically found handouts of promotional items more memorable if they received an item along with it. I suggested punching a single hole into a business card and sticking a bobby pin through it. I proposed the tag line and the "It's okay? It's okay." and the “Let us help you keep it together” copy to promote the inviting nature of the center.