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MIND TO MIND
Digital Campaign / Program Rollout
Mind to Mind is a mentorship program for emerging designers and design students. The goal of the program is to support young creatives by giving them a chance to meet and be mentored by the wide variety of experienced designers we have here in Minnesota.
THE STORY
As AD of the AIGA MN chapter communications team, I helped create the Mind to Mind Mentorship Program with the help of my partner @checkonetwodesign. We collaborated with an internal committee to set the requirements, create a branding identity and manage the roll out for the program.
I animated a series of social promotions aimed towards possible mentors and mentees as part of our digital campaign.
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