The AIGA Minnesota's first season of the Spotlight series aimed to shine a light on emerging designers from across the state by showcasing their work on our social media platforms.
As AD of the AIGA MN chapter communications team, I helped create the Spotlight Series with the help of my partner @checkonetwodesign . Together we created a google form questionnaire, judged the work of participants, and animated social media videos to promote the series.
A majority of the campaign lived on Instagram but it was also featured on LinkedIn, Twitter and Facebook. I suggested that we collaborate with the designers across platforms and animated the Instagram stories seen below.