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SPOTLIGHT SERIES
Digital Campaign
The AIGA Minnesota's first season of the Spotlight series aimed to shine a light on emerging designers from across the state by showcasing their work on our social media platforms.
THE STORY
As AD of the AIGA MN chapter communications team, I helped create the Spotlight Series with the help of my partner @checkonetwodesign . Together we created a google form questionnaire, judged the work of participants, and animated social media videos to promote the series.
A majority of the campaign lived on Instagram but it was also featured on LinkedIn, Twitter and Facebook. I suggested that we collaborate with the designers across platforms and animated the Instagram stories seen below.
Featured designers were sent an Instagram story video that reads "...FEATURING...ME!" they could post to direct their audience to the AIGA page. AIGA would post a similar color-coordinated Instagram story that reads "NOW FEATURING..." on that same day.
What if the campaign extended into the real world? As a pandemic conscious event?
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