BLACK & GOLD ACADEMY
Event Re-Branding & Promotion | Print, Imprint & Digital
The Black & Gold Academy is a leadership opportunity event geared toward developing current and aspiring student leaders. This one-day institute is open to all students at Fort Hays State University. Participants discover that when we allow ourselves to open up, to talk about what matters to us, and to create genuine human connections with one another, our potential to individually and collectively change the world becomes limitless.
I was assigned to help rebrand the event from the previous years design. The new coordinators of the event wanted the event to seem more business casual than just business.
I focused on making the publications brighter than they were before but still just as legible. I created a patterned background that could interact with other parts of the event as well.